What! Is that a burger?

 

http://www.cnbc.com/id/101040155

Yes, yes and yes. It was a burger that popped out from the screen. Food delivery company Eat24 produced various forms of advertisements on a pornography site. Some people think it is absolutely foolish to advertise on a porn site as the products are not related, others were amazed by the crazy idea and thought it created a good gimmick. As for me, Eat24 inspired me in 2 ways.

Creativity has always been one of the most important traits to excel in business. A normal mindset would probably make all the advertisements on televisions or social platforms such as Facebook or Twitter, and what Eat24 showed us by putting them on porn sites, was creativity. Thinking what others cannot predict is a good way to attract customers, random people serving such websites would probably be amused and laugh when they see a burger pop out between video clips, they might feel annoyed for a moment but I’m sure it will leave them at least some impression. The company was short of funds at first and obviously creative ideas like that can save sometimes save money, while having a great advertising effect. People noticed and start talking about this, which proved they succeed in creating a gimmick.

In addition, a service does not necessary have to merge with related products. Cooperating with products in different industry can sometimes capture more market sectors and create a different effect. For example in this case, Eat24 made use of the high volume usage of adult sites, and probably attracted more male customers to be their potential buyers. This is undoubtedly a great idea to grasp more potential customers, and may create a trend for other industries as well.

 

 

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